How Much Does It Cost To Make a Custom Sign?
What factors influence the cost of a custom sign?
Several key factors determine a custom sign’s cost:
Sign type: Monument signs, channel letters, wayfinding signage, or architectural panels each have different fabrication and installation needs.
Materials: Aluminum, steel, acrylic, stone, or multi-material combinations affect both cost and durability.
Design complexity: Custom shapes, layering, perforations, or integrated lighting add labor and fabrication time.
Size: Larger signs require more materials, fabrication, and sometimes specialized installation equipment.
Installation & site requirements: Foundations, electrical work, and accessibility considerations influence both labor and materials.
Code & compliance: Local building codes or ADA requirements may require additional engineering, design, or fabrication steps.
How can I control costs without compromising quality?
Early planning and collaboration with your fabricator are the most effective ways to manage cost. But if you’re coming in later in the project don’t worry, we are experts at helping clients explore:
Material alternatives that achieve a similar aesthetic at lower cost
Simplifying fabrication methods without changing brand impact
Efficient installation strategies
Consolidating multiple signs or elements to reduce labor and material expenses
How do materials affect cost?
Materials are one of the biggest drivers of cost, and each comes with unique benefits:
Aluminum: Lightweight, durable, and versatile. Can be CNC-cut, bent, or perforated for custom designs. Ideal for most exterior and interior signage.
Steel: Strong and rigid, often used for structural components. Heavier than aluminum, may require specialized welding and coatings.
Acrylic: Smooth finish, excellent for illuminated signs. Can be more expensive when thicker panels are required for durability.
Stone / Concrete: Premium option for monuments. Durable but heavy and may require additional structural support.
Paint & Finishes: Automotive-grade paints, patinas, or powder coatings add cost but provide long-term durability and a high-end aesthetic.
Tip: Combining materials (e.g., aluminum with a stone base) can have high visual impact but will also affect fabrication cost.
Does the size of a sign really affect cost that much?
Absolutely. Larger signs require more material, longer fabrication time, and sometimes additional structural considerations.
For example, a large freestanding monument sign like the one we made for The Lorrel will require engineered foundations, heavier supports, and potentially a crane for installation, all of which add to the project cost. Smaller wall-mounted or interior signs are generally less expensive depending on their construction.
How does design complexity impact pricing?
Generally, the more detailed or complex the design is, the higher the fabrication cost. Signs with custom shapes, layered elements, perforations, or internal lighting take more time to fabricate and produce.
Here at Wellcraft MFG, we evaluate each design for material efficiency, production feasibility, and assembly methods to control costs without compromising the quality of a sign.
Simplifying certain elements or using alternative materials can often reduce cost while keeping the sign visually impactful.
Can you give a ballpark figure for a custom sign?
Because each sign is unique, there isn’t a standard price. Costs vary widely based on size, materials, design complexity, and installation requirements. We provide detailed estimates after reviewing project goals, design intent, and site conditions. This ensures your sign is high-quality, durable, and aligned with your budget.
Whether you’re looking for a quote on an existing design or want to get a quote for our design + build service, follow the link below and a team member will reach out to you.
Bottom Line?
Custom signage is an investment in your brand and your property. Pricing is influenced by materials, design complexity, size, installation, and code requirements. Working with an experienced design + build team like Wellcraft MFG ensures that your sign is functional, visually impactful, and built to last, no matter your budget.
Next Step: If you’re planning a custom sign, our team can review your site, design, and materials to provide a tailored estimate that fits your budget.