OUR STORY
Wellcraft MFG was founded by Jesse Isenberg, a craftsman with a deep passion for traditional sign-making. Early in his career, while working at local sign shops, Jesse had the privilege of learning from seasoned veterans of the trade. Immersed in the art of hand painting and gilding, he quickly became hooked, absorbing as much as he could from the skilled craftsmen who mentored him.
As the industry shifted toward speed and efficiency, signs became more templated and generic, often sacrificing good design and craftsmanship. Determined to preserve the artistry of the trade, Jesse founded his new company in 2009 after losing his job during the recession. Drawing on his early skills, he embedded himself in a network of designers and artisans, collaborating to create signage and graphics with a more handcrafted, artisan approach.
"We strive to create signage that authentically reflects a brand’s essence—every project begins with understanding its unique story." — Jesse Isenberg
Guided by this vision, Wellcraft MFG has grown into a team of creative fabricators, designers, painters, and craftspeople dedicated to delivering turnkey solutions and high quality products..
Who We Work With
We love working with clients who are passionate about great design and are looking for a true creative partner. Our ideal clients value collaboration, craftsmanship, and creativity. Whether you're an architect, developer, designer, or branding team, if you’re looking for a fabricator who’s as invested in the details as you are, we’d love to work together.
We frequently work with:
Architectural Firms — creating unique signage, architectural elements, or interior design packages; helping translate design intent into real life productions
Commercial Developers — delivering signage, branding elements, and architectural features that enhance property value and the tenant experience.
EGD (Environmental Graphic Design) and Branding Firms — fabricating wayfinding & monument signage, feature walls, experiential branding projects and custom branded environments.
General Contractors — providing dependable, high-quality fabrication support on construction projects requiring custom signage, architectural metals, or specialty elements.
B2B — providing custom signage and other fabrication projects
Providing Creative Solutions For Fabrication
Our team is built from a foundation of diverse creative expertise. We come from varied backgrounds in design, engineering, and fabrication; allowing us to approach each project with unique perspectives and provide creative solutions. We take pride in constructing pieces that symbolize the hard work and dedication you put into your business.
